Analysis of current paid digital/ search engine presence
EDU PPC Management
There are thousands of colleges and universities who all share a common goal; increasing enrollments for online and campus programs. One of the most effective ways to meet your enrollment goals is to appear prominently when a prospective student does an online search for your school or a program offered by your school. For this reason, it is critically important to integrate a Pay Per Click (PPC) marketing and management strategy to fuel your enrollment growth.
Pay Per Click is performance based online marketing enabling schools to appear in relevant search results pertaining to the school and/or the programs that a school offers. Managing PPC must be a full-time focus as it requires continuous monitoring, updating and optimizing in order to run successfully. If not, you are paving the way for other schools to enroll students that were intended to enroll at your institution.
Introducing Dynamic Rank, an enrollment driven Pay Per Click Management service from Higher Level Education.
Our Dynamic Rank team will perform the following:
At Higher Level Education, our highly customized and innovative approach on every PPC managed campaign delivers high intent prospects interested in programs offered by your institution. Each campaign is fully scalable and highly measurable which maximizes efficiency while eliminating wasted spend.
To find out more about Dynamic Rank Pay Per Click Management, please contact Higher Level Education.