At a recent conference, I was asked for my opinion on the overall state of the education vertical. The short answer is that even with the current challenges in the EDU sector, I remain bullish. The reality is the education sector is no different than any other group of people or any other industry in life; a vast majority follow the rules and laws, and a small handful do not.
With that said, the EDU lead generation environment is closely scrutinized, and it is of paramount importance that every school incorporate marketing and recruitment practices that strictly adhere to the regulatory guidelines. The days of just purchasing leads and warm transfers from little known companies without knowing what their true intent is or being unclear of their Q/A methodologies are gone; it is simply too much of a risk. Now more than ever, it is critical for every school to work only with marketing companies that deliver leads and warm transfers that are stringent in both quality and compliance.
When I launched Higher Level Education in 2013, the focus from day one was to provide strategic expertise, responsiveness and high converting, and compliant leads and warm transfers to both online and campus schools. We remain unwavering in this focus.
Both schools and marketing agencies frequently tell us that Higher Level Education consistently goes above and beyond what others companies do for them in terms of responsiveness, strategy, and execution. Most of the schools that launched lead generation and warm transfer campaigns with us since our company launch continue to run campaigns month after month without pause. We are quite proud of this point.
The entire Higher Level Education team is dedicated & talented with a continuous focus on compliance, and of course, enrollments and starts. As valuable team members, they continue to contribute to the growth of our company. I am very appreciative of each one of them.
We welcome the opportunity to learn more about the enrollment and start goals at your school. Please feel free to reach out to me at any time.